PROJECTS
STEVE LACY
“BAD HABIT”
Client: RCA Records / Push Play
Highlights: 100,000+ UGC videos created
Hundred Days Digital was hired to drive awareness of "Bad Habit" ahead of its release. Our upload on the page @ex7stence drove over 100,000 user generated content videos, giving an early spark to the song and aiding the eventual rise to become #1 on the Billboard Hot 100.
ED SHEERAN
CATALOG REHEAT - "Perfect", "Thinking Out Loud" & "Photograph"
Client: Warner Music Group
Highlights: 40 million+ views, 40,000 UGC created
Ahead of Ed Sheeran's new single release, Warner Music Group tasked us with creating conversation around Ed by reigniting conversation around the biggest hits in his catalog. After discovering "Perfect" was particularly reactive amongst sped up audio accounts, we were able to drive tens of millions of views and tens of thousands of additional user generated content videos using the son
STEPHEN SANCHEZ & EM BEIHOLD
“UNTIL I FOUND YOU”
Client: Republic Records
Highlights: 15 million+ views, 15,000+ UGC created
After cracking the Top 20 globally, Republic Records was looking to push "Until I Found You" to the very top of the charts. After noticing an unusual amount of engagement in Southeast Asia, we targeted sped up music pages in the Philippines, Indonesia and the United States, driving an additional 15 million views and more than 15,000 user generated content videos to a sped up version of the song.
CARDI B
CATALOG REHEAT - "I Like It", "UP", "WAP"
Client: Atlantic Records
Highlights: 10 million+ views, 10,000+ UGC created
Cardi B and her label wanted to create a spark for some of her biggest catalog hits. We serviced "I Like It" to performance pages in the Hip Hop and Latin space, and "I Like It", "UP" and "WAP" to audio accounts that specialize in Hip-Hop. We saw significant results (10 million+ views and more than 10,000 user generated content videos) and multiple trends for both "I Like It" and "UP".
