PROJECTS

ED SHEERAN

CATALOG REHEAT - "Perfect," "Thinking Out Loud" & "Photograph"

Client: Warner Music Group
Highlights:

  • 1.5B View Across UGC Videos

  • 60M Views Across Sped Up Videos

  • 1.5M UGC Videos

Summary:
Ahead of Ed Sheeran's new single release, Warner Music Group tasked us with reigniting conversation around the biggest hits in Ed’s catalog. After discovering "Perfect" was particularly reactive amongst sped up audio accounts, we were able to drive tens of millions of views from our own posts and create an original sound which now has over 1.5m UGC Videos, accumulating more than 1.5 Billion total views across the UGC under this sound.

ZACH TOP

Fan Pages & Influencer Marketing Campaigns

Client: Leo33 & Major Bob
Highlights:

  • 75M Views Across Fan Pages & Influencer Marketing Campaigns

  • 160k Followers Across 3 Fan Pages

Summary:
The Leo33 & Major Bob teams came to us as Zach Top was growing on TikTok. After running several successful influencer marketing campaigns that generated 20m views in support of Zach’s singles and album release, we were hired to build and create content for 3 Fan Pages, which have gone on to amass 160k total followers and 50m views.

DON TOLIVER

“NEW DROP”

Client: Atlantic Records
Highlights:

  • 100M Views Across UGC Videos

  • 500k UGC Videos on Sped Up Sound

  • 20M Views Across Slowed & Reverb Sound

  • 20K UGC Videos on Slowed & Reverb Sound

Summary:
Our page @ex7stence created a sped up version for the song ‘New Drop’ which ended up sparking 200K UGC videos to the song. In support of this, the Atlantic team hired us to expand reach on the growing viral track, which ultimately grew to 500k UGC videos. We then created a slowed & reverb version of the track, which generated over 20m views and created an additional original sound with 20k UGC videos.

ST. VINCENT

“BIG TIME NOTHING”

Client: Virgin Music
Highlights:

  • YouTube Shorts Focus

  • 125M Views Across Influencer Marketing Campaign

Summary:
During a time when TikTok was inaccessible for all UMG releases, Virgin Records hired us to promote ‘Big Time Nothing’ on YouTube Shorts exclusively. By identifying the core audience, and understanding the cross-platform nuances as to what niches work best on each for specific genres, our team was able to execute a campaign that drove over 125 million total views and kickstarted user generated content under the sound on YouTube. This was sparked by a post of ours that now has more than 100M Views.

JAGWAR TWIN

“BAD FEELING”

Client: Big Loud Rock
Highlights:

  • 200M Views Across Influencer Marketing Campaign

  • 200K UGC Videos

Summary:
Jagwar Twin interpolated the "oompa loompa" song from Willy Wonka for his song 'Bad Feeling' and the Big Loud Rock team decided to release the track the same day the latest Wonka movie hit theaters. We suggested having Film Edit Pages make edits using scenes from the movie, featuring Timothee Chalamet, and soundtracked them with the song. We launched the campaign the day of the movie release and found an instant connection between the song and the Wonka edits (ex1, ex2). This helped kickstart the awareness, leading to an organic UGC trend— people having 'a bad feeling' about someone (ex1, ex2). The impact from this campaign helped bring the song from 15,000 streams a day to more than 500,000 a day.

G-EAZY

“LADY KILLERS II”

Client: Bad Habit
Highlights:

  • 93M Views Across Influencer Marketing Campaign

  • 280K CapCut Template Uses

Summary:
The Bad Habit team hired us to support G-Eazy’s viral record ‘Lady Killers II’ by continuing to fuel engagement and visibility of the record on TikTok & Instagram Reels. In addition to generating more than 90 million total views, our team created a viral CapCut template that had more than 280k uses, furthering the UGC videos across multiple platforms.